With a population of 100 million people, the Philippines consumes some 60,000,000 kg of coffee every year, and has a potential to double this demand to 120,000,000 kg within five years with proper investment in promotion and advertising. In contrast, according to the Bureau of Agriculture Statics (BAS), the Philippines is currently producing only 31,000,000 kg of coffee nationwide, mostly in Mindanao. Philippine production represents about fifty percent of domestic consumption with the balance imported from South East Asian countries like Vietnam and Indonesia.
To compensate for coffee imports, the Philippines would need to develop at least 30,000 hectares of land into coffee production (assuming a yield of 1,000 kg per hectare) and would require that about 45 million coffee trees be produced and planted nationwide in the Philippines. Over 10 years, demand is expected to reach more than 150 million kg per year, and the Philippines would need to have 150,000 hectares of land planted with coffee trees to achieve that level of production. In other words, the Philippines would need to develop 15,000 hectares per year over the next 10 years planting a minimum of 22.5 million coffee trees each year for 10 years just to keep pace with domestic demand.
Because of this huge demand we know our product will always have a buyer here in the Philippines and potentially worldwide.